How Scammers Impersonate Brands Across Platforms

In this on-demand Ask an Expert webinar, learn how scammers are industrializing brand impersonation with tactics that can target any organization—from Fortune 500 companies to emerging brands. Graphika Senior Investigator Jean le Roux shares recent findings on NFL counterfeit merchandise, Lululemon scams, and Poshmark phishing to expose the networks of domains, social engineering tactics, and multi-platform strategies behind these operations.

 

About the Speakers

Jean le Roux, Senior Investigator, Graphika - Jean specializes in OSINT and network analysis to uncover online influence operations, disinformation campaigns, and platform abuse.

Angie Waller, Intelligence Specialist, Graphika - Angie is a computational linguist and product designer who studies AI systems and vulnerabilities that emerge on social media platforms.

 

What You’ll Learn

• Common Attack Patterns: How to track domain ownership and infrastructure patterns across brand-impersonation scams.
• Trust Exploitation Tactics: How scammers use AI-generated reviews, in-platform messaging, and brand mimicry to deceive users.
• Multi-Channel Distribution: How scammers lure users through social media ads and in-app phishing on the shopping platforms themselves, like Poshmark.
• Detection & Prevention: How Graphika monitors these evolving tactics so brands can strategize their defense.

 

Who Should Watch

This session is designed for:

• Cyber Threat Intelligence teams monitoring brand abuse, coordinated inauthentic behavior, and fraud networks across platforms.
• Trust & Safety leaders responsible for detecting impersonation, platform manipulation, and user exploitation.
• Fraud & Risk analysts investigating scam campaigns targeting customers and partners.
• Security Operations teams tracking external threats that impact brand integrity and consumer trust.
• Marketing & Brand Protection teams seeking visibility into how their brand is being impersonated or weaponized online.
• E-commerce and Marketplace operators combating counterfeit merchandise and in-platform phishing.

Whether you’re protecting a global enterprise or a fast-growing brand, this session will help you understand how modern scam networks operate — and how to disrupt them.

 

Originally Aired

Wednesday, February 25, 2026, this webinar is now available on-demand for you to explore at your convenience.

Register now to watch the full webinar on demand and gain exclusive access to insights from Graphika’s intelligence experts.