History & Expertise
Graphika is a network analysis firm, founded in 2013 by John Kelly, Ph.D. John earned a Ph.D. studying the meteoric rise of Internet conversations using network analysis of the relationships between online authors, not just the content of their messages.
John’s dissertation showed how one could map and cluster rapidly growing weblog communities using graph analysis and machine learning, earning the attention of academics and think tanks, including researchers at Harvard’s Berkman-Klein Center, where he has been an affiliate for over ten years.
John “mapped” online networks for an assortment of academic, not-for-profit, and commercial clients - discovering the contours of “cyber-social terrain” in many contexts. In 2013, he raised a round of angel capital to fund Graphika and create a scalable SaaS platform around his core invention.
Graphika began by mapping audiences for the publishing industry before expanding its commercial base to include automotive, health and medicine, sports, and global consumer brands.