Ask an Expert Webinar: How World Cup Tensions Spilled onto Brand Risk
The 2026 FIFA World Cup landed during turbulent times. Geopolitical tensions and restrictions on travel and immigration collided with widespread fan frustration over pricey tickets and travel.
The 2026 FIFA World Cup landed during turbulent times. Geopolitical tensions and restrictions on travel and immigration collided with widespread fan frustration over pricey tickets and travel. Brands looking to capitalize on the tournament's excitement were swept up in a storm of public outcry, weathering threats to their reputations and full-blown boycott campaigns.
In this Ask an Expert webinar, Graphika Analyst Gustavo Paniz will speak with Intelligence Specialist Angie Waller on the common signals of market-moving boycotts. Using the 2026 World Cup as a case study and drawing on Graphika's broader research into boycott dynamics, we examine the conditions, actors, and narrative ingredients that drive real-world brand and market impact, as opposed to when they amount to noise.
What You'll Learn
When Boycotts Hit the Bottom Line
When boycotts generate measurable brand or market impact.
Tracking the Narrative
How we track the communities where brand backlash narratives resonate and how these narratives travel.
The Bigger Picture
What Graphika's broader research reveals about boycotts and market movement.
This session is designed for attendees working in:
- Brand Safety Teams
- Corporate Communications Teams
- Financial Risk Teams
Gustavo Paniz leads investigations on adversarial online conversations that target brands and companies and could threaten their financial standing or reputational integrity. He also uncovers digital fraud and deception, including how threat actors misuse platforms, personas, and AI-generated content to target consumers and institutions.
Reserve Your Spot
Join Graphika's analysts for a live discussion on the narratives, threats, and influence operations shaping the information environment. Limited spots available.
- Expert-led analysis — Hear directly from Graphika's analysts on the latest findings and intelligence
- Live Q&A — Ask questions and get real-time answers from our team of researchers
- Actionable intelligence — Walk away with insights you can apply to your organization immediately
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