Ask an Expert: How Scammers Impersonate Brands Across Platforms
Watch this on-demand webinar to learn how scammers industrialize brand impersonation using coordinated networks, AI tactics, and multi-platform campaigns.
Overview
In this on-demand Ask an Expert webinar, learn how scammers are industrializing brand impersonation with tactics that can target any organization—from Fortune 500 companies to emerging brands. Graphika Senior Investigator Jean le Roux shares recent findings on NFL counterfeit merchandise, Lululemon scams, and Poshmark phishing to expose the networks of domains, social engineering tactics, and multi-platform strategies behind these operations.
What You’ll Learn
- Common Attack Patterns: How to track domain ownership and infrastructure patterns across brand-impersonation scams.
- Trust Exploitation Tactics: How scammers use AI-generated reviews, in-platform messaging, and brand mimicry to deceive users.
- Multi-Channel Distribution: How scammers lure users through social media ads and in-app phishing on the shopping platforms themselves, like Poshmark.
- Detection & Prevention: How Graphika monitors these evolving tactics so brands can strategize their defense.
Who Should Watch
This session is designed for:
- Cyber Threat Intelligence teams monitoring brand abuse, coordinated inauthentic behavior, and fraud networks across platforms.
- Trust & Safety leaders responsible for detecting impersonation, platform manipulation, and user exploitation.
- Fraud & Risk analysts investigating scam campaigns targeting customers and partners.
- Security Operations teams tracking external threats that impact brand integrity and consumer trust.
- Marketing & Brand Protection teams seeking visibility into how their brand is being impersonated or weaponized online.
- E-commerce and Marketplace operators combating counterfeit merchandise and in-platform phishing.
Whether you’re protecting a global enterprise or a fast-growing brand, this session will help you understand how modern scam networks operate — and how to disrupt them.
Originally Aired
Wednesday, February 25, 2026, this webinar is now available on-demand for you to explore at your convenience.
Jean le Roux
Senior Investigator
Jean le Roux leverages open-source intelligence (OSINT) and network analysis to identify, map, and analyze online influence operations and platform abuse for Graphika. Previously, Jean was a Research Associate with the Atlantic Council's Digital Forensic Research Lab (DFRLab), where he led investigations into disinformation campaigns and information operations across Sub-Saharan Africa.
Access the full recording
The full recording includes complete analyst commentary, in-depth research findings, and the full Q&A session with our experts.
- Expert analyst commentary and insights
- In-depth research findings and analysis
- Full Q&A session with Graphika analysts
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