Ask an Expert: What Brand Sponsors Can Learn from Real-Time Fan Sentiment
What Brand Sponsors Can Learn from Graphika's Deep Research Agent and Social Media Stance Detection
The 2026 World Cup is generating global conversation, with 3.5+ billion viewers and competing geopolitical narratives colliding on social platforms. As major sponsors activate their campaigns, brand reputational risk can shift from positive to crisis within hours.
In the second installment of our Ask an Expert webinar series examining the World Cup, Graphika Chief Scientist Dr. Vladimir Barash will speak with Graphika Chief Revenue Officer Jennifer Vaziralli about Graphika’s deep research agent and stance detection technology. These tools on the Graphika platform provide brands with a reliable way to see how fans and consumers are reacting to their campaigns during major events and promotions, and how stance offers a more precise measure of fan reaction, going beyond traditional sentiment classifiers. We will demonstrate how we identify early warning signs of emerging backlash so that brands can develop response frameworks that distinguish between adversarial attacks and legitimate fan concerns.
Vladimir Barash, PhD is Chief Scientist at Graphika, where he leads research in social network analysis and large-scale online behavior that powers the company’s analytic platform. He holds a PhD from Cornell University in Information Science focused on the spread of rumors and viral content in social networks, and has conducted research on disinformation, AI-generated content, and influence campaigns, including testimony before the U.S. House of Representatives.
Jennifer Vaziralli is Chief Revenue Officer at Graphika, where she leads go-to-market strategy and revenue execution. She has held senior leadership roles at multiple high-growth technology companies and serves on the board of 757 Angels, while also coaching early-stage business founders. She holds an MBA from The Wharton School and degrees from Virginia Tech.
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Join Graphika's analysts for a live discussion on the narratives, threats, and influence operations shaping the information environment. Limited spots available.
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