Ask an Expert: What Brand Sponsors Can Learn from Real-Time Fan Sentiment
What Brand Sponsors Can Learn from Graphika's Deep Research Agent and Social Media Stance Detection
The 2026 World Cup is generating global conversation, with 3.5+ billion viewers and competing geopolitical narratives colliding on social platforms. As major sponsors activate their campaigns, brand reputational risk can shift from positive to crisis within hours.
In the second installment of our Ask an Expert webinar series examining the World Cup, Graphika Chief Scientist Dr. Vladimir Barash will speak with Graphika Chief Revenue Officer Jennifer Vaziralli about Graphika’s deep research agent and real-time stance detection technology. These tools on the Graphika platform provide brands with a reliable way to see how fans and consumers are reacting to their campaigns during major events and promotions, and how stance offers a more precise measure of fan reaction, going beyond traditional sentiment classifiers. We will demonstrate how we identify early warning signs of emerging backlash so that brands can develop response frameworks that distinguish between adversarial attacks and legitimate fan concerns.
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Join Graphika's analysts for a live discussion on the narratives, threats, and influence operations shaping the information environment. Limited spots available.
- Expert-led analysis — Hear directly from Graphika's analysts on the latest findings and intelligence
- Live Q&A — Ask questions and get real-time answers from our team of researchers
- Actionable intelligence — Walk away with insights you can apply to your organization immediately
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