Marvel Moved Fast. The Leak Moved Faster.
A leaked Avengers: Doomsday clip from Comic-Con Hall H reached a million views in under an hour, and kept spreading even after the original post came down.
When exclusive Avengers: Doomsday footage leaked from Comic-Con Hall H, it took one account with under 250 followers to put it online, and about 40 minutes to reach a million views. Our latest Situation Brief tracks how the leak moved from a single post to organized fan amplification, and how the conversation kept spreading even after the original content was taken down. A reminder that removing content doesn't stop a narrative that's already in motion.
One leaked clip. A gap between reaction and containment that never closed.
Graphika is the most trusted provider of actionable open-source intelligence to help organizations stay ahead of emerging online events and make decisions on how to navigate them. Led by prominent innovators and technologists in the field of online discourse analysis, Graphika supports global enterprises and public sector customers across trust & safety, cyber threat intelligence, and strategic communications, spanning industries including intelligence, technology, media and entertainment, and global banking.
How We Investigated This
Graphika's intelligence is built on a proprietary methodology developed over more than a decade of network analysis and open source investigation. Every insight we publish is grounded in rigorous, evidence-based research across the platforms, communities, and narratives that shape online discourse.
Network Mapping
We identify and map online communities based on how they interact, not just what they say, revealing the structural relationships between actors and audiences.
Narrative Tracking
We monitor how narratives form, evolve, and spread across platforms, distinguishing organic conversation from coordinated amplification.
Behavioral Analysis
We analyze patterns of behavior across accounts and networks to detect coordination, inauthentic activity, and influence operations.
Cross-Platform Intelligence
Our analysis spans mainstream and niche platforms, giving a complete picture of how information moves across the broader online ecosystem.
Expert Validation
Every finding is reviewed by our team of analysts, researchers, and subject matter experts before publication.
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Read Situation BriefSee How Graphika Can Help Your Team Act on This Intelligence
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