Privacy Policy Effective Date: January 18, 2018

Graphika, Inc. (“Graphika”, “we”, “us”, or “our”) recognizes the importance of privacy and has developed this Privacy Policy to be transparent with You about how we collect, use, disclose, and safeguard Your Personal Information. We define “Personal Information” to mean personally identifiable information about an individual, such as a name, address, email address, phone number, or other identifier that permits identification of a specific individual, or as otherwise defined by applicable privacy and data security laws.In this Privacy Policy, we describe how we collect, use, and disclose the Personal Information that we obtain about visitors (“Visitors”) to our website (the “Site”) and online application (the “App”), and individuals who have accounts with us to use the Services available through our Site and App (“Users”). We refer collectively to Visitors and Users as “You” in this Privacy Policy. Except to the extent that they interact with our Services as Visitors or Users, the information that we collect about subjects of the network relationship maps developed through our Services (“Subjects”) is not subject to this Privacy Policy.

At Graphika, we help our users identify fine-grained audience segments and to discover the influencer ecosystems that exist around topics of shared interest in the digital environment.   We document these insights via dynamic maps of social influence, enabling precision targeting and action to drive business results (collectively, the “Services”). By using any of our Services, You agree that Your Personal Information, will be collected, used, and disclosed as described in this Privacy Policy. Your use of our Services, and any dispute over privacy, is subject to this Privacy Policy and any other agreements in place between Graphika and You, including our Website Terms of Use (collectively, the “Agreements”), including any applicable limitations on damages and the resolution of disputes. We have no direct relationship with Subjects, and the information that we collect about them is subject to the privacy policies of the social networks with which they engage.

Information We Collect Directly from You
We may collect Personal Information directly from You. For example, if You create an account with us, we may collect Your name, email address, username, password, and/or Twitter handle. We will also collect any other Personal Information that You provide to us through our Services, such as Your name and email address if You sign up for updates through our Site.  

Information We Collect from Third Parties
We may collect Personal Information from third parties. For example, if You are a User and provide us with Your Twitter handle, we may collect certain Personal Information about You from Twitter. Please note that Graphika is not responsible for the privacy practices of third parties from which it receives information about You. Please see our Third-Party Collection section below for more information. We also collect information about Subjects from third parties, including Twitter and Instagram. As noted above, our collection of such information about Subjects is not subject to this Privacy Policy. 

Information We Collect Automatically
 We automatically collect information about You through Your use of our Services, including, without limitation IP address, location, browser type, domain name, the website that led You to our Services, the website to which You go after leaving our Services, the dates and times You access our Services, device ID, and activities within our Services (e.g., links You click, searches You run, etc.). Please see ourCookies and Other Tracking Mechanisms section below for more information. 

How We Use Information

We use Your Personal Information for the following purposes:

  • Providing and Improving Our Services. To provide and maintain our Services; to improve our Services; to develop new features or services; to perform technical operations, such as updating software; and for other customer service and support purposes. 
  • Research and Analytics  To analyze how You interact with our Services; to monitor and analyze usage and activity trends; and for other research, analytical, and statistical purposes. 
  • Marketing and Communications  To communicate with You about Your use of our Services, including to send You updates, respond to Your inquiries, and provide You with news and newsletters, special offers, promotions, and other information we think may interest You, and for other informational, marketing, or promotional purposes. Our communications with You may include communications via email. Please see our section regarding Your Choices for more information about how to change Your communications preferences.
  • Protecting Rights and Interests  To protect the safety, rights, property, or security of Graphika, the Services, any third party, or the general public; to detect, prevent, or otherwise address fraud, security, or technical issues; to prevent or stop activity which Graphika, in its sole discretion, may consider to be, or to pose a risk of being, an illegal, unethical, or legally actionable activity; to use as evidence in litigation; and to enforce this Privacy Policy or any Agreements. 
  • Legal Compliance  To comply with applicable legal or regulatory obligations, including as part of a judicial proceeding; to respond to a subpoena, warrant, court order, or other legal process; or as part of an investigation or request from law enforcement or a governmental authority. How We Disclose Information We disclose Your Personal Information as described to You at the time of collection, as consented by You before disclosure, or as follows: 
  • Users.  To other Users for purposes of providing our Services. For example, Your organization may have an administrator account, and the administrator may be able to see information about the various accounts under it. You may also be able to elect to share information with other Users to, for example, enable collaboration. 
  • Affiliates. To current or future affiliates or subsidiaries for research, marketing, and other purposes consistent with this Privacy Policy. 
  • Service Providers. To our vendors, service providers, agents, or others who perform functions on our behalf. For example, we user third parties to send emails on our behalf. 
  • Business Transfers. To another entity in connection with, including during negotiations of, an acquisition or merger, sale or transfer of a business unit or assets, bankruptcy proceeding, or as part of any other similar business transfer.  
  • Protecting Rights and Interest  To protect the safety, rights, property, or security of Graphika, the Services, any third party, or the general public; to detect, prevent, or otherwise address fraud, security, or technical issues; to prevent or stop activity which Graphika, in its sole discretion, may consider to be, or to pose a risk of being, an illegal, unethical, or legally actionable activity; to use as evidence in litigation; and to enforce this Privacy Policy or any Agreements. 
  • Legal Compliance To comply with applicable legal or regulatory obligations, including as part of a judicial proceeding; in response to a subpoena, warrant, court order, or other legal process; or as part of an investigation or request from law enforcement or a government official. 
  • Aggregate and De-Identified Information To disclose aggregate, anonymous, or de-identified information for marketing, advertising, research, compliance, or other purposes. 

Cookies and Other Tracking Mechanisms 

We and our service providers use cookies and other tracking mechanisms to track information about how You use our Services. We or our service providers may combine this information with other information, including Personal Information.  

  • Cookies Cookies are alphanumeric identifiers that we transfer to a computer’s hard drive through a web browser for record-keeping purposes. Some cookies allow us to make it easier for You to navigate our Services, while others are used to enable a faster log-in process or to allow us to track Your activities while using our Services. Most web browsers automatically accept cookies, but if You prefer, You can edit Your browser options to block them in the future. The Help portion of the toolbar on most browsers provides information about how to prevent a computer from accepting new cookies, how to have the browser notify upon receiving a new cookie, or how to disable cookies altogether. If You disable cookies, You may be able to browse certain areas of the Services, but some features may not function (e.g., You may not be able to stay logged into Your account). 
  • Clear GIFs, pixel tags, and other technologies Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on a computer’s hard drive, clear GIFs are embedded invisibly on web pages. We may use clear GIFs (also referred to as web beacons, web bugs or pixel tags), in connection with our Services to, among other things, track Your activities, help us manage content, and compile statistics about usage of our Services. We and our service providers also use clear GIFs in HTML emails to You, to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded.  
  • Third-Party Services We may use third-party analytics companies, such as Google Analytics, to evaluate use of our Services. We or our service providers use these tools to help us understand use of, and to improve, our Services, performance, and user experiences. These entities may use cookies and other tracking technologies, such as web beacons or local storage objects (“LSOs”), to perform their services. To learn more about Google’s privacy practices, please see the Google Privacy Policy; to opt out of being tracked by Google Analytics, download the Google Analytics Opt-out Browser Add-on. 
  • Do Not Track Disclosure Our Services may not respond to Do Not Track signals. You can learn more about Do Not Track signals at You may, however, disable certain tracking as discussed in the Cookies and Other Tracking Mechanisms section above (e.g., by disabling cookies). 
  • Interest-Based Advertising We use third parties such as network advertisers to display advertisements on our Services, to assist us in displaying advertisements on third-party services, and to evaluate the success of our advertising campaigns. You may opt out of many third-party ad networks, including those operated by members of the Network Advertising Initiative (“NAI”) and the Digital Advertising Alliance (“DAA”). For more information regarding this practice by NAI members and DAA members, and Your choices regarding having this information used by these companies, including how to opt out of third-party ad networks operated by NAI and DAA members, please visit their respective websites: (NAI) and (DAA). 

Opting out of one or more NAI member or DAA member networks only means that those members no longer will deliver targeted content or ads to You. It does not mean You will no longer receive any targeted content or ads on our Services or other services. You may continue to receive advertisements, for example, based on the particular website that You are viewing (i.e., contextual advertising) or from entities that are not members of the NAI or DAA. Also, if Your browsers are configured to reject cookies when You visit an opt-out page, or You subsequently erase Your cookies, use a different computer or change web browsers, Your NAI or DAA opt out may no longer be effective.  

  • Third-Party Collection Our Services may contain links to third-party websites and applications provided by third parties. Any access to and use of such linked websites, applications, or third-party services is not governed by this Privacy Policy but instead is governed by the privacy statements of those third parties. We are not responsible for the information practices of such third parties, and we encourage You to read their privacy statements.  
  • Security We have implemented a number of measures to help protect the personal information we collect. These measures include limiting access to personal information to employees with a need to access it and encrypting personal information provided through our Site using Secure Socket Layer (SSL) technology. Please note, however, that while we endeavor to keep our security measures up-to-date, no data security measures can guarantee complete security. In addition, there are steps that You can take to help protect personal information, including choosing a robust password for your device and/or account that nobody else knows or can easily guess and keeping Your log-in and password private. If an unauthorized third party compromises our security measures, Graphika is not responsible for any direct or indirect damages caused by such unauthorized party’s access, acquisition, or distribution of Your personal information.  If You believe that Your personal information has been compromised, we encourage You to notify us immediately. You can also learn more about steps you can take to protect your Personal Information a 

Your Choices 

  • Updating or Deleting Personal Information. You may correct or delete the personal information that You provide to us by emailing us at [insert email address] and describing Your request to update or delete Your personal information. Please note that we may retain certain information about You as required by law or as permitted by law for legitimate business purposes (e.g., in accordance with our record retention policies or to enforce any Agreements). Subjects who wish to correct or delete the personal information that we use to provide our Services should contact the social networking platforms with which they interact to make such a request. 
  • Opting out of Email Communications We may send periodic promotional or informational emails to You. You may opt out of such communications by following the opt-out instructions contained in the email or contacting us at Please note that it may take up to 10 business days for us to process opt-out requests. If You opt out of receiving marketing emails from us, we may still send You non-promotional emails (e.g., about Your account with us).
  • Children Our Services are not targeted to children under thirteen years of age, and we do not knowingly collect personal information from children under thirteen. If we discover that a child under thirteen has provided us with personal information, we will promptly delete such personal information from our systems. 
  • Contact Us If You have questions about the privacy aspects of our Services or for further information about our data privacy policies and practices, please contact us at     
  • Changes to this Privacy Policy This Privacy Policy is current as of the Effective Date set forth above. We may change this Privacy Policy from time to time, so please be sure to check back periodically. We will post any changes, including any material changes, to this Privacy Policy on our Site.