We are seeking an exceptional marketer who is highly creative, versatile and a great executor. Our ideal candidate has a minimum of 5 years of experience, preferably in SaaS environments, loves to create compelling stories through visual and written content, and is a dynamic self-starter who is keen to take on the responsibility of creating and executing a compelling, results-oriented marketing and communications strategy for a fast growing technology startup.  

What you will do:

  • Create and maintain updated company and sales collateral (including white papers, sales decks, training materials, conference materials, etc) that resonate with our customers through compelling imagery and copy

  • Develop and execute creative marketing programs, campaigns and promotions across digital channels including email marketing, social media, blog, etc. with the goal to drive awareness, sales, and acquisition

  • Help organize and execute lead gen events in the U.S.

  • Manage social media accounts (Facebook, Twitter, LinkedIn, etc.)

  • Manage website updates and changes

  • Partner with our Client Department on email marketing campaigns to drive engagement and communicate our brand values, product updates, etc to existing and prospective clients

  • Source and develop content sponsorships and/or partnerships that enhances brand awareness and/or conversion

  • Align content with organizational goals and develop strategic content to guide prospects across each stage of the conversion funnel

  • Build and analyze key metrics and traffic patterns to measure performance of marketing programs and across the customer lifecycle focusing on SEO and customer acquisition goals


Requirements:

  • Bachelor’s Degree in marketing or communications from an accredited college or university or equivalent experience

  • Minimum 5 years in a digital marketing and content creation role with SaaS marketing experience highly preferred

  • Comfortable creating original, social content (written copy, imagery, video)

  • Excellent storytelling capabilities--Prolific writer and comfortable writing and editing content

  • Experience in acquisition and engagement marketing

  • Social media experience including Facebook, Twitter, Youtube, and LinkedIn

  • Experience using email marketing tools

  • Experience using web analytics, social media tools, and other marketing tools

  • Self-starter with excellent time-management skills, a “can do” attitude and eagerness to build something from the ground up

  • Adept with Internet technologies

  • Strong analytical skills

  • Proficiency with web design and editing

  • Comfortable working within Google Suite

  • Collaborative and flexible team player


Good to Have:

  • Proficiency with editing tools including Adobe Photoshop and InDesign

  • Multilingual proficiency

  • Experience with both B2C and inbound B2B marketing strategies and execution

  • Ability to gain deep understanding of consumer needs including new trends and opportunities

  • Entrepreneurial with ability to work independently and in a tight-knit group setting on multiple projects with changing priorities

 

If this sounds like you, email jobs@graphika.com with your resume and cover letter with the subject 'Marketing Manager' for consideration.