It began with Zaza Pachulia. The Golden State Warriors' player consistently ranked in the NBA All-Star vote despite his style of play being the  "opposite of glitzy".

While Zaza Pachulia's All-Star votes seemed unlikely, Graphika uncovered the source of his popularity.

While Zaza Pachulia's All-Star votes seemed unlikely, Graphika uncovered the source of his popularity.

ESPN's  Baxter Holmes asked Graphika Inc. to investigate the Pachulia phenomenon by taking a closer look at the NBA All-Star voting data.  Sifting through more than 5 million Twitter votes, Graphika's CEO, John Kelly, found "all sort of interesting things about NBA All-Star voting". 

What follows is an exciting investigative journey through the blogosphere's voting entry points and how hackers, bots, celebrities like Justin Bieber and super fans affect the NBA All-Star vote. Read the whole article here.