It began with Zaza Pachulia. The Golden State Warriors' player consistently ranked in the NBA All-Star vote despite his style of play being the "opposite of glitzy".
ESPN's Baxter Holmes asked Graphika Inc. to investigate the Pachulia phenomenon by taking a closer look at the NBA All-Star voting data. Sifting through more than 5 million Twitter votes, Graphika's CEO, John Kelly, found "all sort of interesting things about NBA All-Star voting".
What follows is an exciting investigative journey through the blogosphere's voting entry points and how hackers, bots, celebrities like Justin Bieber and super fans affect the NBA All-Star vote. Read the whole article here.