On Monday, Graphika's Chief Architect, Adam Fields, released a post on medium titled Twitter: An Open Love Letter, detailing some of the strengths and weaknesses of Twitter's platform, and how those might be solved. The Graphika platform plays a major role, so we thought we'd share a few of his thoughts here on our blog as well.
Here are some gems from Adam's piece:
In short, Twitter is public. That tweets are meant to be seen as widely as possible is ingrained in Twitter’s DNA, and that makes it fundamentally different from most other social networks. It’s a place to find out what the world thinks is important right now, to examine the pulse of the public network. But importantly — “the public” isn’t just one audience, and “the world” isn’t just one set of publishers.
He discusses the trouble with finding true thought leaders in different domains:
It’s too hard to find the right people to follow for your detailed interests. This is a specific problem that we at Graphika directly address with our influencer identification in community segmentation, with a very high degree of specificity. Global popularity is a terrible way to figure out what’s important. If popularity is your only measure, popular items stick out like a sore thumb. It doesn’t take much analysis to tell you that Neil Patrick Harris is popular. Want to know who the main influencers are for Liberal Activists, or the Rheumatoid Arthritis community, or Los Angeles Food, or Data Journalists? We can tell you that (and many others), but Twitter doesn’t really help you out much here.
...the problem of finding interesting content amongst the noise:
There’s too much noise, but noise can be difficult to discern from unpredictability. Unpredictability is a great part of the experience, and throwing that away when you’re eliminating noise is a problem. I never know what’s going to be interesting. Using the Graphika platform, Twitter’s inherent noise is substantially reduced as a byproduct of browsing the tweets of interest to particular segments...
...and the importance of the ecosystem surrounding Twitter:
Lastly, I believe that third-party innovation was a huge driver for Twitter’s success, and re-embracing the developer community is critical for Twitter’s future.